---
title: Facebook Instant Form Guide
slug: facebook-instant-form-guide
docTags: 
createdAt: 2025-04-24T17:52:43.101Z
---

This guide walks you through how to connect your Meta (Facebook) Instant Forms to ampEducator using the **Facebook Instant Form** Lead Provider type. Once set up, Prospects submitted through your Facebook or Instagram lead forms will automatically appear in your ampEducator Prospects list.

## Step 1: Add a Facebook Instant Form Lead Provider

1. Go to **Prospects / Lead Providers / Add Lead Provider**.
2. Set the **Provider Type** to **Facebook Instant Form**.
3. Enter a **Provider Name** that matches your Facebook form for easy reference (e.g., *Fall Campaign Form*).
4. ampEducator will automatically generate a **Unique ID** for this provider. You can edit it if you’d like, but once saved, it cannot be changed.
5. Click **Add** to continue.

![](https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/N9ygIVJHJZtiPU2u2DtMh_screen-shot-2025-04-24-at-22528-pm.png)

Note: Each Facebook Instant Form must be linked to a unique Lead Provider in ampEducator to ensure correct field mapping. 

## Step 2: Configure Facebook Integration

After adding the Lead Provider, you'll be taken to the profile page.

![](https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/PdMhpr3LqH7sefU1qhe9p_detailspage1.png)

1. Click **Configure Facebook Instant Form**.
2. Log in using the **Facebook account** that has:
   - Admin access to the Facebook **Business Account**
   - Admin access to the **Facebook Page(s)** connected to the form
   - **Lead Access** permissions under **Business Settings > Integrations > Lead Access**

     ![](https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/aRbWi5aMtZCPCLAA9fpGB_pics2.png)
3. When prompted:
   - We recommend opting in to **all current and future pages**
   - You can also select specific pages if preferred
   -

     ::Image[]{src="https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/v6tSjqgL6hXVqMM46tFbt_pageconnect.png" size="60" width="1090" height="1260" position="center" showCaption="false"}
4. After permissions are granted, ampEducator will ask you to:
   - Select the **Page** and the specific **Form** to connect
   - Click **Save**

     ::Image[]{src="https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/RT9Zasc8Lrz6kQ_snHy_b_review.png" size="60" width="1112" height="1260" position="center" showCaption="false"}

Once permissions are granted, ampEducator will return you to the **Lead Provider Details** page. You’ll now be prompted to select the correct **Facebook Page** and **Form** you want to connect to this Lead Provider.

::Image[]{src="https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/LZmGzn4W9cEzWT86Zn-vF_selectfbinstnat.png" size="60" width="683" height="356" position="center" showCaption="false"}

After saving, the **Form Status** will display as **Configured**. 

::Image[]{src="https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/n3ThgkAh69Ai3z0NNrWp-_configured.png" size="50" width="497" height="382" position="center" showCaption="false"}

If you ever need to update or change the form, you can click the **Configure Facebook Instant Form** button again and repeat the setup.

## Step 3: Add ampEducator Lead Connect in Facebook

After the form is configured, go back to **Business Settings > Leads Access > CRMs** in Meta.

If **ampEducator Lead Connect CA** (for .ca domains) or **ampEducator Lead Connect US** (for .com domains) does not appear:

- Click **Assign CRMs**
- Search for and select the appropriate ampEducator app
- Click **Add**

![](https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/LM9x515vu4NjZwULdeYPb_next.png)

## Step 4: Configure Actions

After your form is connected, you can use the **Actions** tab in ampEducator to automate what happens when a new lead is received.

Some examples of Actions you can set up:

- Send a confirmation email or SMS to the prospect
- Tag the prospect automatically (e.g., "Fall Campaign," "Instagram Lead")
- Assign a specific Admissions Advisor
- Create a follow-up event for your Admissions team

To create an Action:

- Click on the **Actions** tab of the Lead Provider profile.
- Click **New Action**. 
- Choose the action type you want (Send Email, Send SMS, Create Form).

  ![](https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/N5BavQmDtGlYW2_0Y7o5o_screen-shot-2025-04-24-at-33049-pm.png)
- Optionally, apply filters to target specific leads based on their form responses.

  ![](https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/ZyU5-OzzXf4MJmqStGJzb_screen-shot-2025-04-24-at-33254-pm.png)

## Step 5: Configure Field Mapping

Use Facebook’s [Lead Ads Testing Tool](https://developers.facebook.com/tools/lead-ads-testing) to identify your form field names:

1. Select your **Page** and **Form** in the tool.
2. Hover over the form name to see the exact field names used (e.g., first\_name, email, phone\_number).

   ![](https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/qwhNFKJz9vJGvY0BFax0p_fieldmapping.png)
3. In ampEducator, go to the **Field Mapping** tab of the Lead Provider profile.
4. Click the edit icon next to each field and map the exact field name from your form.

   ![](https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/HlEehtA0JJLRE7kjQcXVK_ampfield.png)

Repeat for all fields you plan to collect. Custom fields in your Facebook form can also be mapped to custom fields in ampEducator.

## Step 6: Test Your Connection

1. Return to the [Lead Ads Testing Tool](https://developers.facebook.com/tools/lead-ads-testing).
2. Select your form and click **Create Lead** to submit a test.

   ![](https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/5lySFdhr0ph24gPO9A2Mv_leadstest.png)
3. In ampEducator, go to the **Submissions** tab in your Lead Provider profile.
   - If it doesn’t appear right away, click **Refresh**
   - If the test shows **Error**, click the magnifying glass icon to review the issue.

     ![](https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/Bl98fcUvhCgGRfOZi3Ax2_submissionslead.png)
   - Common issues include missing or mismatched field mappings.

     ![](https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/Rn5oj7Qj6_pCUO2YZ_1AN_errorlog.png)

## Step 7: You're Connected!

Once everything is set up correctly:

- Leads from Facebook will appear automatically in your Prospects list.
- Any configured default settings (advisor, location, notifications) will be applied.
- You can continue to update field mapping, adjust settings, or track performance under the provider profile.

![](https://api.archbee.com/api/optimize/dAaYdF15xm67t_NLKoQQv/CTiSQFsBtFpyt0cgQwb--_submissions-completed.png)

**Need Help?**

If you run into any issues during setup or need assistance with custom field mapping, please contact us at [support@ampeducator.com](mailto\:support@ampeducator.com).